Tuesday, February 07, 2012

Distribution Analysis

Measuring Brand Strength for Focused Trade Promotions

Understanding distribution patterns is key for understanding not only your brand’s current performance, but also unlocking future growth. Aperity provides multiple methods of analyzing brand strength within the retail environment. By turning raw data into a consistent, actionable understanding of the marketplace, Aperity’s Distribution Measurement solutions allow you to maximize your brand’s performance across your account universe.

Our Measurements Provide:

Consistency within your organization

When everyone is describing brand performance using the same measures, successes can be compared across markets and salespeople

Identifiable opportunities

When everyone is describing brand performance using the same measures, successes can be compared across markets and salespeople

Targeting and Tracking of trade activities

Once opportunities are identified, Aperity provides the ability to target accounts for tracking interactively. These targets can be pushed to all levels of the organization and to external partners. Brand performance is easily rolled up for immediate analysis.

distribution modules

Aperity’s Distribution Activity module provides an easy to use consistent approach in measuring how a brand is performing in each store. Salespeople can focus on sales instead of analysis. Executives can feel comfortable that the organization is looking at the business the same way.

Ease of Use – Distribution activity is defined in easy to use terms understood by marketers and salespeople. People begin talking about distribution in the same terms, aiding implementation of the right programs

Granular – Our models are applied to over 500,000 stores weekly. Stores are analyzed across your entire portfolio for movement across all brand levels and sizes. Look at entire markets or drill to an individual store for analysis. Target stores directly from the report output.

Flexibility – Not all brands are alike, nor should they be measured the same. Aperity allows you to adjust the model based on the brand. Similarly, not all channels are alike. Adjust the measurement for your needs

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